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Blog Post “Mad as Hell” Bloggers Urged to Boycott the Associated Press

Posted in Do No Evil by Dave on the June 18th, 2008

Boycott Associated Press In reaction to the recent events surrounding the heavy handed move by the Associated Press to impose guidelines (and ridiculous fees) on the exerpted copy in the blogosphere, a new website billing itself as the Unassociated Press is urging bloggers to create a multipartisan buzz and let AP hear all political bloggers loud and clear. All of this is in reaction to the Associated Press issued DMCA takedowns last week to Drudge Retort bloggers for excerpting short snippets of its articles.

This scenario reminds me of the 1976 Sidney Lumet directed film Network, where the main character Howard Beale (portrayed by Peter Finch) aka the “mad prophet of the air-waves” gives a raving revelation about how the media has turned the news into entertainment for their own profit (shhh, don’t tell CNN or MSNBC). The most memorable (and often quoted) part of the film occurs when an obviously enraged Beale launches into one of the most memorable film speeches of our time…

blockquote ‘I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!’ I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell - ‘I’m as mad as hell and I’m not going to take this anymore!’ Things have got to change. But first, you’ve gotta get mad!… You’ve got to say, ‘I’m as mad as hell, and I’m not going to take this anymore!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell, and say it:

For those of you who’ve never seen the film “Network”, here’s a clip from YouTube but be warned, although this movie was made over 30 years ago, it just might startle you how relevant the concepts are to our current existence…

If you’re a blogger and have somehow missed the news regarding the AP’s strongarm tactics which rival the RIAA’s nastiness in terms of censoring the internet to maintain their own bottom line, the New York Times carried a story The Associated Press to Set Guidelines for Using Its Articles in Blogs on June 16th which briefly highlighted the AP’s stance on this strange, new initiative of theirs.

blockquote The Associated Press, one of the nation’s largest news organizations, said that it will, for the first time, attempt to define clear standards as to how much of its articles and broadcasts bloggers and Web sites can excerpt without infringing on The A.P.’s copyright.

Last week, The A.P. took an unusually strict position against quotation of its work, sending a letter to the Drudge Retort asking it to remove seven items that contained quotations from A.P. articles ranging from 39 to 79 words.

On Friday, The A.P. issued a statement defending its action, saying it was going to challenge blog postings containing excerpts of A.P. articles “when we feel the use is more reproduction than reference, or when others are encouraged to cut and paste.” An A.P. spokesman declined Friday to further explain the association’s position.

Of course, this ignorant action by the AP has set off fireworks across the blogosphere with bloggers such as Daily Kos openly defying the AP’s announcement of a new fee schedule called the Excerpt for Web Use Policy that bloggers have to pay to cite text from AP articles. The fees are as follows:

  • 5-25 words = $12.50
  • 26-50 words = $17.50
  • 51-100 words = $25.00
  • 101-250 words = $50.00
  • 251 words and up = $100.00

If you’re scratching your head and still don’t believe all of this nonsense. Maybe it’s some sort of sick, twisted, latent April Fool’s day prank, have a look at the Associated Press Content Services webpage where these morons actually expect bloggers to fill out a form with a cut and paste of the text fragment you want to excerpt along with the url where you will be publishing the exerpt on.

Have these dinosaurs at the AP even realized that the majority of bloggers are using software to publish their articles and that the url of their story is not fully formed until the moment after the blogger presses the “publish” button ? How on earth would a blogger be able to submit their url they intend to use an excerpt on before they’ve published their story?

Not to mention, what is an AP writer who borrows content from a blog for use in an AP syndicated article supposed to do about compensating the blogger who initially broke the story? It’s a well known fact that, more often that not these days, bloggers (and YouTube users) are breaking news BEFORE the AP writers can prostitute it to their streetcorner pimps known as newspapers. How many times have we seen a story pop up on Digg or Reddit only to see it coming across CNN or MSNBC’s air-waves hours (or days in the case of print media) after it was already “old news” on the internet.

Is the jealous that they have been made obsolete by the social phenomenon known as ?

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Blog Post Prevent ClickBank Theft - A Charge From Clickbank Or Clkbank

Posted in ClickBank, Do No Evil by Dave on the June 13th, 2008

You might be wondering why I’ve chosen to use such a strange title for today’s article but this article is intended for ClickBank Merchants who do not want to have their downloadable products stolen. How can this happen ? It’s very simple. All a potential hacker has to do is go to Google and search for “A Charge From Clickbank Or Clkbank” and they will see a number of order confirmation pages complete with downloadable products.

The problem isn’t Google’s search engine spiders nor is it with ClickBanks setup. The actual problem lies with ClickBank Merchants using the Alexa Toolbar or the Google Toolbar when they are testing their sales confirmation pages. The problem can also arise from legitimate purhasers using either of these toolbars when they confirm the purchase of a product. ClickBank requires merchants to show the text ‘you will see a charge from clickbank on your bank statement’ on your confirmation page to let the purchaser know the charge on their credit card is valid. This also means all a hacker has to do to steal your hard work is search for that specific phrase on Alexa or Google. While many advanced ClickBank vendors protect their confirmation/download page with a login or choose to send the product via email, many merchants are still leaving themselves open to the simplest theft.

In order for a merchant to protect himself/herself from this basic hack, all that would need to be done it create an image with the text ‘you will see a charge from clickbank on your bank statement’ instead of using plain text. You can also add ‘NO FOLLOW, NO INDEX’ META tag to all of your confirmation/download pages.

Hopefully this information will be helpful to any novice Merchants, although a few hackers might hate me for spilling the beans.

Happy Publishing,
Dave

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Blog Post EPN Ebay Partner Network Wants Quality While They Fail to Deliver

Posted in Affiliate Programs, Do No Evil by Dave on the June 4th, 2008

Ebay Partner NetworkPublishers and affiliates worldwide who were less than enthusiastic about eBay’s decision to take their affiliate program “in-house” as opposed to operating it through Commission Junction have now been expressing distress about EPN’s shoddy tracking and reporting. Many publishers have been reporting a significant decrease in earnings since the switch from CJ to EPN and there have even been reports of EPN expiring affiliates for the quality of the traffic they are driving to eBay’s auctions. The EPN discussion boards have been flooded with disgruntled affiliates threatening Class action lawsuits and EPN stealing traffic from affiliates and in true eBay fashion, none of their moderators or representatives have responded to these discussions.

Yesterday, eBay sent out an email to all affiliates that I found in rather poor taste addressing network quality issues…

blockquote Thanks for signing up to the eBay Partner Network - we really appreciate your continuing support.

Over the last few weeks, many of you have been asking questions about our policies regarding use of paid search campaigns and ad networks. We thought it would be helpful to provide some clarifications. This is important, because any affiliate that violates the eBay Partner Network Code of Conduct, Network Agreement, Program Terms or Privacy Statement runs the risk of being expired from the eBay Partner Network and/or having their pending commissions reversed.

Paid Search
What is Paid Search?
* Direct Paid Search is where an affiliate buys keywords on a search engine and directly links the traffic to eBay from the search engine’s sponsored listings.
* Indirect Paid Search is where an affiliate purchases keywords, but directs traffic to a non-eBay domain landing page that contains links to eBay.

What is prohibited?
* Direct Paid Search on the Tier 1 search engines of Google, Yahoo and MSN, and any of their content networks, in the US, UK, Australia and Canada programs.
* Bidding on keyword eBay or any derivation of eBay on any search engine and directly or indirectly linking to eBay.
* Utilizing automatic redirects to eBay from an Indirect Paid Search landing page with the intention of masking the true direct nature of the advertisement.
* Please note the above list is not intended to be comprehensive. Please make sure that you are familiar with all of the eBay Partner Network terms and conditions.

Ad Networks

We understand that some affiliates purchase inventory in other ad networks to promote eBay. The eBay Partner Network does not explicitly prohibit the use ad networks; however each affiliate is responsible for the quality of all of the activity on their account. If you use any ad networks, we advise using great caution and that you thoroughly understand their product offering, because you are accountable any policy violations caused by activity within the ad networks you use. Violations we have seen in the past are mostly related to Section A of the eBay Partner Network Code of Conduct which states that the delivery of cookies or any sort of tracking tags not initiated by the affirmative action of an end user is strictly prohibited.

Here at the eBay Partner Network, we consider maintaining a high quality network as a critical component of our job. It helps us ensure our valued affiliates get full credit for the activity they drive and helps us provide them with competitive payout terms. We’d like to thank the vast majority of our affiliates who are doing their part in maintaining the quality of their traffic as well.

Regards,

The eBay Partner Network Team

While I wanted to give EPN the benefit of the doubt and tried to not to be negative regarding the fact that eBay is possibly one of the most disgraceful companies regarding support, service and honesty (besides Google) and is generally not to be trusted, I kept quiet and wached as the scenario began to unfold. While everybody else was switching their CJ/eBay links to the new EPN links, I resisted and left the majority of my existing CJ links intact, only choosing to use the EPN links on new sites and pages. Now we have PepperJam Network announcing their partnership with the eBay affiliate program which makes even less sense than eBay pulling their program from CJ. Most of my readers know I am 100% supportive of PepperJam and have been a staunch supporter of the CJ/eBay affiliate program however I think eBay and EPN should spend more time concentrating on getting their end of the deal operational before they start slagging affiliates over quality. Especially when they are not exhibithing quality themselves.

It seems to be a slap in the face to us publishers and affiliates that EPN is trying to shift blame for their lackluster performance onto us. You would think a publicly traded company such as eBay who has already been the subject of unfavorable press such as this BusinessWeek article “Auctions on eBay: A Dying Breed” would realize that offending power affiliates with idiotic emails such as the one above can spell disaster to their shareholders.

EPN needs to step up to the plate and take accountability for their own actions rather than make asses of themselves with updates such as the one they issued yesterday.

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Blog Post Adsense Click Lock - Don’t Get Banned by Adsense

Posted in Google Adsense, Do No Evil by Dave on the June 2nd, 2008

Numerous articles have been written about Adsense publishers becoming victims of click-bombing and having their Adsense accounts revoked with loss of all earnings. Although the Google Adsense team are very decent about reinstating your Adsense account if you reported suspicious activity, the cold fact is that even if they reinstate your account, you will lose any earnings prior to your account being deactivated.

I personally went through the horrible process of having my Adsense account sabotaged last year. Although I did report the suspicious activity and removed the Adsense code from the site that was under attack, the Adsense support team never responded to my report of suspicious activity and two weeks later I received the dreaded email that my account had been banned by Adsense. I appealed the banning, fortunately I had kept records of the sabotage incedent and eventually my Adsense account was reinstated - MINUS all my earnings for two months. Remember, Adsense pays the *month after* you reach $100 and I was clearing $100 per month for years so I actually lost two months of earnings.

As a precaution, I have been checking out a number of solutions to prevent invalid clicks and one of the software solutions I’ve been considering purchasing is Adsense Click Lock.

Here’s some of the details from their sales page…

blockquote Maximum Adsense clicks
You can select any number from 1 upwards. For each visitor to your site, this is the maximum number of Adsense ads that he or she can click on. Once a visitor has clicked on this number of ads, your Adsense ads are automatically hidden from that visitor.

Maximum Page Views
This feature provides a secondary protection mechanism and it is strongly recommended that you use it. You can select any number from 1 upwards, but a typical value is 3 to 5. For each visitor to your site, this is the maximum number of page views on which Adsense ads will be shown. If a visitor views more than this number of pages, your Adsense ads are automatically hidden from that visitor.

Timed Adsense Ads Hiding
You can have the ads hidden for an hour, 3 hours, 12 hours, a day, 3 days, 7 days, 15 days, 30 days or forever. The default is 3 days, which is generally more than adequate. This means that if a visitor returns to the site any time within 3 days of the ads being hidden, the ads will still be hidden. If they return to the site after 3 days, the ad click and page view counters will be reset - and Adsense ads will be visible again.

Replacement Ads
The software allows you to replace up to 8 Adsense ad blocks. To enter a replacement ad, select the number using the drop-down box, then type or paste the replacement ad into the large text box. To paste, right click inside the large text box and select “Paste” from the menu.

If anybody reading this article has had experience with this software and can offer an opinion about it’s usefulness, please leave a comment to this post because I’m certain there are many Adsense publishers out there who would find this solution very useful.

Happy Publishing,
Dave

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