If you have a site with a lot of content, particularly a forum or messageboard where the content tends to change based on user interation, and you’ve been having trouble with Google Adsense showing appropriate related ads for your site, you will definitely want to learn about “Google Adsense Section Targeting”. From Google’s site:
https://www.google.com/adsense/support/bin/answer.py?answer=23168
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Section targeting allows you to suggest sections of your text and HTML content that you’d like us to emphasize or downplay when matching ads to your site’s content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting. The HTML tags to emphasize a page section take the following format: <!– google_ad_section_end –> You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag: With these tags added to your HTML code, your final code may look like the following: This is the text of your webpage. Most of your content resides here. You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can’t guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you’ve made to your site. |
I just found this information on DigitalPoint and I’ll be testing it out on a few of my forums to see if the targeting gets any better than it currently is. If it does work this could be a real blessing for those of us who have been seeing irrelevant Adsense ads that yield zero clicks.
I’ve recently stumbled across a great new PPC affiliate program called ADS-Click Publisher and I’ve been very impressed with everything about the program thus far. To begin with, unlike Google Adsense, they assign you an AM (Account Manager) right from the beginning so you have somebody to contact should you have support issues. Second, ADS-Click has innovative Tools for a publisher to monetize his/her account using Use IAB, RSS, Tag Clouds, Inline Text Links. The Tag Clouds have been particularly lucrative on the sites I’ve utilized them. You can see a working example of the Tag Clouds on the sidebar of this blog. Beside having fantastic support and innovative display styles, Ads-Click is also unique in how they allow publishers to choose the best performing key words and control your text ad display with design and filtering options. Here is a quote from their site regarding “What makes ADS-Click Publisher Different” from other PPC and affiliate programs.
