Social media has become a rising phenomenon in Web2.0 with three main contenders fighting it out for control of an endless stream of internet users. MySpace, FaceBook and Twitter are all reaching for the brass ring but as each evolves around it’s users, a trend is emerging that has the lines between each drawn by generation rather than assimilation.
I’m probably not the first to say that MySpace has been becoming more and more geared towards the teen, pre-teen and tweens. There’s nothing wrong with that. These days, every age group is a target marketing demographic. Outside of band and musician profiles, the only people over the age of twenty spending any significant on MySpace are probably marketing to the demographic. As for being over thirty and on MySpace, that’s just creepy.
FaceBook is MySpace’s older sibling who has grown up and went off to college. When I was in college, away from my family for the first time, I felt so mature and wise but when I look back now I realize how niave I was. I thought I was grown up enough to handle my own life but at the same time I didn’t want to give up my relationship with skateboards, videogames and keg parties at the frat house. That’s how Facebook strikes me. A thin veil of maturity covering a postpubescent explosion of hormones that are constantly at war like little angels and devils on your shoulder telling you what to do.
I have experimented with both MySpace and FaceBook in the past. As an ex-musician, MySpace helped me re-connect with some friends and bandmates from the past but within a few weeks I realized why I’d lost contact with them in the first place. Some thing are better off left remembered - just like my account on MySpace which has laid dormant for two years now. With FaceBook, by the time I managed to get through the grueling signup process, I’d already lost interest - I have no desire to connect with people from college or high school I never really liked in the first place.
When I joined Twitter back in 2007, it was amazing how many people were already embracing it as a revolutionary tool for communication. I remember thinking Twitter was completely useless and Twitter’s public timeline reminded me of a crowded chat room where trying to follow a conversation was nearly impossible. I toyed around with Twitter for a few days and then gave up interest out of boredom. It wasn’t until a year later when I decided to give Twitter another try that I started seeing some possibilities.
One thing I’ve noticed about Twitter is that it is being used by an overwhelming number of professionals who are old enough to be the parents or even grandparents of their MySpace and FaceBook counterparts. Could it be that Twitter is intentionally tapping into a more mature demographic or is the demographic embracing Twitter as a means for communication? I believe it’s the latter. I’ll explain why.
Twitter’s obvious appeal to professionals lies in the ability to control incoming information streams by following key people in specific industries. While Twitter might not be useful for for somebody like Joe the Plumber’s information gathering needs, it is extremely useful for bloggers, journalists, writers, news media and many other industries who currently rely on feed readers to stay informed. Twitter taps them into a continual stream where they can pan for gold. For knowledgable prospectors, Twitter is a goldmine that never stops producing.
It’s not about how many people are following you, it’s about how many “quality” people you are following. If done properly you can refine Twitter content streams into your own personal two-way information system where you are taking in information while disseminating and aggregating information of your own to interested parties. If you take Seth Godin’s concept of Permission Marketing
from the whiteboard into reality, Twitter is rapidly becoming the ultimate tool to build the type of relationships Seth advocates with others while over time winning their permission to market directly to them.
I think this is why Twitter appeals to me more than MySpace or FaceBook and I’m sure many other professional adults who have been searching for a relatively spam free information system where you can control everything from your exposure to the community, interaction with the community and most importantly, input from the community.