As stated in our previous article, the value of outbound links can affect your sites Google PageRank. If you have a need to link to sites with questionable content (which could be for a variety of reasons) and you don’t want the search engine spiders, namely Google to penalize you for a particular link to what Google may perceive as a “bad neighborhood” you should use the “nofolow” attribute of the href tag when constructin a link. For example…
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<a href=”http://www.some-bad-neighborhood.com” rel=”nofollow”>
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Using the “nofollow” attribute will prevent the spiders from following that particular link. It is also useful if you do not wish to pass your PageRank to a competitor’s website, or you simply do not want certain content indexed by the search engines.
Your next question might be “What if I want to apply the nofollow attribute to certain links on my blogroll“? If you are usng Wordpress software, you will have to edit your Wordpress software to add a new classification for the attribute. I’m not quite sure why Wordpress has not implemented this feature considering they allow many types of linking relationships, but the solution is rather simple.
How To Add Nofollow Attribute In Your Wordpress Blogroll
Open /wp-admin/edit-link-form.php
and where you see the following code
<th scope=”row”> <?php _e(’friendship’) ?> </th>
<td>
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Add the following code immediately after…
<label for=”nofollow”>
<input class=”valinp” type=”radio” name=”friendship” value=”nofollow” id=”nofollow” <?php xfn_check(’friendship’, ‘nofollow’, ‘radio’); ?> /> <?php _e(’nofollow’) ?>
</label>
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That should do it.
