Google is regarded by many people as the company who’s policy is Do no Evil but apparently there’s a lot of evil doing going around at the Googleplex these days, and I’m not talking about Google ripping off hard working webmasters or ripping off AdWords advertisers, those two evils are already well known. Today I’m about to drop a bomb on many Adsense publishers reading this blog who are unaware of Google’s ultimately sinister “Adsense for Domains” program. Before I delve into explaining exactly how “Adsense for Domains” works and why it is a slap in the face of all legitimate publishers, let’s first review some of Google’s policies for Adsense publishers regarding quality of their website and content on their website.
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Quality guidelines - specific guidelines
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Did you digest all that, particularly the parts about “cookie cutter” sites without original content and the last part about “Provide unique and relevant content that gives users a reason to visit your site first”. It all sound good in theory however….
Enter Google Adsense for Domains
It seems Google is either too stupid or too greedy to follow their own rules they set for Adsense publishers and in a shameful and dispicable effort to get their Adsense ads on every site they can, they’ve created “Adsense for Domains”. Essentially, “Adsense for Domains” is Google’s solution for sites like SEDO and GoDaddy to monetize “parked domains”. Yes, you heard me, parked domains, domains with no content, domains with no reason for anybody to visit them, domains that have absolutely no value except for domain speculators. If you don’t believe me, have a quick look at the official page for Adsense for Domains.
Now that most Adsense publishers who strive to create original content are fuming over this insanely evil behaviour on Google’s part, here’s even more of a reason for you to revel in disgust. Normal Google Adsense ads DO NOT get included when a search engine’s spiders or bots visit your page because the traditional Adsense code is output by Javascript and is thus invisible to spiders or bots. Well, well, well, now are you starting to see why these parked MFA (Made for Adsense) sites are popping up in the search engine results? Google purposely has altered the code in “Adsense for Domains” so that search engines will pick up on the anchor text in the Adsense code, resulting in these content-less sites appearning as if they have actual content.
There is no question that Google is also violating the FTC’s Truth in Advertising policies and that “Adsense for Domains” is simply and purely a “bait and switch” form of advertising because it is leading a consumer in the door unfairly and attempting to send them out the door at a cost to the advertisers. I wonder how many Adwords advertisers are aware that their ads are appearing on these useless websites. Let’s face it, a web visitor goes to a site that consists of nothing but Adsense ads, chances are they will click on something if they don’t click the back button first. Not all web surfers are webmasters and aware of what an Adsense advertisment is. Many newbies will find these fraudulent sites in Google’s search, click to visit and then click an ad to leave. This is the most disgusting abuse of advertising and marketing I’ve ever seen in my entire life and Google deserves to be heavily fined by the FTC (Federal Trade Commission) for violation of Truth in Advertising policies beside being a two-faced omnipotent corporation who enforces policies they allow themselves to break.
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Wow, I never knew that Google promotes that. I thought it’s the GoDaddy, SEDO and other web hosting companies that slap Adsense on those pages until someone takes that domain.
Power corrupts, right? ;)
It’s really a slap in the face to all Adsense publishers that Google sells everybody out like this. It’s one thing that they say no Pharmaceutical sites, no paid to read email sites, etc but if you search Google you’ll find hundreds of sponsored links for those banned terms, but this Adsense for Domains really takes the cake.
How can they honestly justify placing Adsense ads on parked sites with no content ?
Maybe it can get a little complicated if used in a different way.
[…] you’re not familiar with Google’s Adsense for Domains, let’s just say, it’s one of the “Do no Evil” company’s dirty little […]
I only heard that GoDaddy does.. This sounds bad..
First off all i have to say thank you for bringing up such a great topic. It has not been easy for me to understand it but i still like your site
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