If you have a site with a lot of content, particularly a forum or messageboard where the content tends to change based on user interation, and you’ve been having trouble with Google Adsense showing appropriate related ads for your site, you will definitely want to learn about “Google Adsense Section Targeting”. From Google’s site:
https://www.google.com/adsense/support/bin/answer.py?answer=23168
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Section targeting allows you to suggest sections of your text and HTML content that you’d like us to emphasize or downplay when matching ads to your site’s content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting. The HTML tags to emphasize a page section take the following format: <!– google_ad_section_end –> You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag: With these tags added to your HTML code, your final code may look like the following: This is the text of your webpage. Most of your content resides here. You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can’t guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you’ve made to your site. |
I just found this information on DigitalPoint and I’ll be testing it out on a few of my forums to see if the targeting gets any better than it currently is. If it does work this could be a real blessing for those of us who have been seeing irrelevant Adsense ads that yield zero clicks.
4 Responses to 'Google Adsense Section Targeting'
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Will definitely try it out as well.. Currently, the ads that appear throughout my network of blogs/sites are not catering to my niche at all.. so hopefully this helps.
Thanks
I have that problem on one of my biggest forums, the Adsense ads are completely inaccurate and I end up not getting many clicks. I’m hoping using this wrapper around the user post content will solve the problem.
[…] a follow-up on my post yesterday about Google Adsense Section Targeting. I’ve been testing it out on one of my most active forums where I’ve been experiencing […]