Dave

LeanSpa LLC in Hot water With FTC Over Fake Testimonials and Acai Berry Rebill Scams


By Dave in Affiliate News
December 3rd, 2011

Rebill Scams and Fake Testimonials have become synonymous with Acai Berry weight loss products and finally the FTC has taken action.

Acai Berry ScamIt’s about high time the FTC finally did something about all the blatantly false advertising generated by LeanSpa LLC and their affiliates in conjunction with their Acai Berry weight loss products.

You know the ads I’m talking about. They’re all over sites like Facebook with geo-targeted ad copy that says something like “Boca Raton Woman Loses 30 Pounds in 2 Weeks”

If you click the link, you end up at a website that looks like a local newspaper or TV news station site. The landing pages use an ip database to detect the visitor location and display phony testimonials as if they were given by someone in the same city.

Sometimes the landing pages even include spoofed logos to reputable news outlets like CNN, MSNBC and others to create a false sense of validity in potential victims.

Visitors who are gullible enough to fall for the fake testimonials and give their credit card for a “free trial offer” often find themselves in a never ending nightmare of credit card charges.

According to the Clikz article FTC Goes After Acai Berry Seller That Used Fake News Sites, a Connecticut based company, LeanSpa LLC, has landed in hot water with the FTC for their shady marketing practices.

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The Federal Trade Commission has filed a complaint with the State of Connecticut to stop LeanSpa LLC, an Orange, Conn.-based weight loss company that has allegedly used fake news websites from affiliate marketers to promote its products. The FTC also says the company made deceptive claims and told consumers they could receive free trials of acai berry and colon cleanse products.

The FTC alleges many consumers ended up paying $79.99 for the trial and were roped into recurring monthly shipments of products that were difficult to cancel.

The defendants netted more than $25 million from U.S. consumers as a result, the FTC says.

Companies like LeanSpa LLC give a bad name to internet marketing and make consumers skeptical about purchasing goods or services over the internet.

Affiliates who actively promote these shady offers are highly unethical and fall into the lowest eschelon of internet marketing. In my opinion, the affiliates making money promoting these scams deserve to be held as accountable as LeanSpa LLC for their role in the deception.

Like the old saying goes, one bad apple spoils the whole bunch and bad business hurts everyone. Hopefully the FTC will slam the door on these type of internet marketers and make an example of them so others will think twice before copying these shameful tactics.




Dave

WordPress.com Introduces Advertising Platform WordAds


By Dave in Blogs and Blogging, Monetization
November 29th, 2011

WordPress.com announced they’ve partnered with Federated Media to provide advertising to WordPress.com bloggers. Could this be the alternative to Google Adsense so many bloggers desire?

Wordpress LogoMost blog publishers are aware of the fact that Google Adsense is one of the most effective ways to monetize advertising space. Adsense ads are contextual and for the most part, the ads match the content of a site which can be very effective for supplementing blog earnings.

The only problem with Adsense is that it’s the only game in town. Make one mistake or get the wrong person mad at you and your Adsense account can be terminated without recourse.

The need for diversification is obvious as no publisher should ever put all their eggs in one basket but what are the alternatives? In the past, there have been many upstart competitors to Adsense (AdBrite, Chitika, BidVertiser, etc) but all have failed to deliver any reasonable amount of earnings or even relatively matching contextual advertising.

In order to compete in the contextual advertising space, a company must have adequate resources to secure new advertisers. A solid reputation also is required when factoring in the publisher side of the equation. Most of the aforementioned contextual advertising upstarts lacked one or both elements of the equation.

In the recent article Introducing WordAds, Wordpress.com announced they would be providing a contextual advertising solution for bloggers on WordPress.com…

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WordAds is 100% optional and is designed for bloggers who would like to earn money from their blogs by showing high quality ads from brand advertisers. FM is well known for representing top blogs with high quality ads for sites like BoingBoing and Apple Insider.

Working with WordPress.com, FM can now extend its representation to more sites.

Only publicly visible blogs with custom domains will be considered for this program.

The question is, will WordPress eventually open up this platform to bloggers outside of WordPress.com ?

Matt Mullenweg (the creator of WordPress) was critical of AdSense, saying it “has been declining in quality and is no longer a great choice for bloggers.”

He’s right. Although Google Adsense is the only game in town, there are key fundamentals Google Adsense lacks. Number one being support, transparency or any type of contact information for publishers.

I’m sure bloggers everywhere would be excited to have the opportunity to work with a WordPress advertising solution. More than offering competition to Google Adsense, a WordPress alternative would be expanding on the community model WordPress has exemplified.

What’s your opinion? Would you be interested in using WordAds on your blog or websites ?




Dave

Yahoo Site Explorer Officially Shut Down but Who Wants to use Bing Webmaster Tools?


By Dave in Search Engine Optimization
November 24th, 2011

SEO’s and webmasters everywhere are scratching their heads with the finality of the merger between Yahoo and Bing that has Yahoo Site Explorer shut down.

Yahoo Bing

Thanks to the impeccable timing of Yahoo and Bing, it doesn’t look like it’s going to be a stress free, Happy Thanksgiving for SEO’s and webmasters who have relied on Yahoo Site Explorer for research data.

Although it was announced, the date was not certain but it seems the dreaded “Yahoo! & Microsoft Search Alliance” has finally taken place and Yahoo has officially shut down Yahoo Site Explorer.

Anyone familiar with using Yahoo Site Explorer to check key SEO statistics as related to Yahoo search, will now be greeted with the following message when trying to access the tools :

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With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!.

You can imagine this change will have SEO’s everywhere scratching their heads as many aggregate SEO tools have dependencies on Yahoo Site Explorer.

Bing Webmaster Tools is no substitute for Yahoo Site Explorer it requires a Microsoft Windows LiveID for login and the provided toolset is far inferior to Yahoo Site Explorer. The biggest drawback, one which renders Bing Webmaster Tools completely useless is that webmasters can only view data about sites they have verified ownership of. This means, much like Google Webmaster Tools, Bing Webmaster Tools does not allow analysis of competitor sites (ie: backlinks) as many of us are accustomed to using YSE for.

The fact that Bing is a Microsoft service is a huge turn-off for many webmasters and open source enthusiasts. Microsoft has proven to be completely inept with anything and everything internet related, they have consistently been behind the curve of internet development and have been a constant thorn in the side for web developers due to their lack of regard for standards.

Furthermore, I don’t ever want to signup for a Microsoft Windows LiveID just to see data they have collected about my own websites.

The big loser here is Yahoo (yeah, I know, Yahoo is synonymous with loser these days) because they had a valuable tool that many people relied on and instead of finding a way to monetize it, they just shut it down.

Now, instead of two second rate search engines in Yahoo and Bing, we have one giant second rate search engine to compete with Google.




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