It appears Google has been rolling out their pagerank updates with a frequency not seen since 2004/2005. Last year, pagerank updates were few and far between but this year we’ve been seeing them every few months. For the most part, these updates have been downgrades for the vast majority of bloggers and webmasters as seen here, here, here and here.
On the other hand, it seems some three month old blogs are being rewarded with a PR5 from a PR0 ??? I really think granting a three month old blog a PR5 authority simply because it’s distributing free Wordpress themes with links back to the blog in the footer is utterly ridiculous.
If the afformentioned scenario didn’t get your blood boiling and you want to have an aneurysm, check out this post about a network of bidding directories that have seen a significant increase in pagerank. Bidding directories? Google has been adamant about the fact that buying and selling text links for pagerank value is prohibited. Remember how Google destroyed PayPerPost bloggers last year? Ok, so somebody writing a paid blog post is essentially more improper in Google’s eyes than having people bid for text links on a site with no content ?
What the hell is Google thinking?
It seems more and more older, well established blogs are getting whacked in the pagerank department these days because Google is definitely not following up on policing natural link building, which they profess as a guideline for webmasters to follow. Google’s Matt Cutts has stated time and again that links should be relative to a blog or site’s niche, which means a “free template blog” getting backlinks from a “celebrity wallpaper blog” should not weigh in as relative. So why isn’t Google following their own standards which they have strongarmed white hat webmasters into following?
One blogger wrote about dofollow pagerank updates and how 3/5 of the blogs in his dofollow blog directory which were PR5 had dropped in this update. Looks like Google hates dofollow blogs so once again, webmasters and bloggers must bow down and alter their policies regarding dofollow comments as a reward to commentors.
Another blogger took it upon himself to do a fair value pagerank analysis of many of the various MMO (Make Money Online) bloggers. The assessment lists the blog, it’s current paregrank and what the blogger believes the pagerank should really be. hmmm, I wonder if he read 10 secret Confessions of the Super Affiliate?? Probably not.
I’m beginning to see that the old adage “nice people finish last” or “honest people never get ahead” certainly rings true, especially where anything related to Google is concerned. However, I refuse to be bullied into going “black hat” or changing the way I choose to operate my sites and blogs because Google wants to shoot themselves in the foot by alienating more experienced webmasters with their kindergarten “gold star” Google pagerank.
In a very clever, somewhat clandestine publicity stunt, Google co-founder Sergey Brin revealed he has a genetic mutation which makes him pre-disposed to Parkinson’s disease. While you may be wondering how an announcement about a potentially life threatening genetic trait could be perceived as a cunning stunt and how Sergy’s public statement is essentially a wolf in sheep’s clothing, you must understand the connection between Google, Sergy Brin, Anne Wojcicki and the biotechnology company 23andMe.
