best affiliate programs

Content Locking can be used to increase affiliate revenue but while Content Locking can be a great tactic for some, it’s not for everyone.

Content Locking has become quite the buzzword with affiliates and performance marketers. Content Locking has become such a lucrative technique that there are even affiliate networks devoted to it such as Ryan Eagle’s Blam Ads and Leadbolt.

When the discussion of Content Locking comes up, it’s not uncommon to hear tales of significantly increased conversion rates but as with many buzzword topics, there are pros and cons to be weighed before taking the leap of faith into utilizing this approach for your performance marketing campaigns.

What is Content Locking? If you want a detailed explaination how Content Locking works, I suggest reading Content Locking Explained at Cliconomics blog. In the article, Jared sums it up as follows :

The simplest way to explain content locking is exactly how it sounds. We have a webpage with content and using software we lock it. This lock creates a semi-transparent frame over the page that allows the visitor to see the content, but not read or interact with it. They are presented with a gateway that asks them to choose from one or more free CPA offers to complete to get access to the content.

If you’re building your website on quality reputation and care about repeat visitors, Content Locking has the potential to alienate your visitors and drive away return visitors. Lead quality could also suffer as people generally do not like to be forced to fill out information when they’re visiting a site for information.

On the flip side, Content Locking is a sure hit for PPC landing pages and any other type of pages/sites where you’re not looking to solidify a presence but only looking for raw conversions. If applied correctly, Content Locking could even provide a dual stream of revenue from a single offer that’s Content Locked with an incentive offer preceding the main offer.

Content Locking is generally used with incentivized offers, so if you’re not promoting incentivized offers, Content Locking is probably not the solution for you. However, if your site offers access to content such as downloads, video, music, video game codes, etc, then Content Locking will definitely increase your revenue while protecting your content from unauthorized access.

Are you thinking about the future of marketing? Looking for an innovative strategy? Maybe it’s time for you to think mobile. Mobile devices that is.

These days, handheld and mobile devices like smartphones and tablet computers are everywhere around us. Take a trip through any airport and you’ll see the presence of these devices in the hands of casual vacationers to seasoned business travellers.

With unlimited potential to reach and market to mobile device users, it’s seems critical to include them in your strategy.

Question is? Are you tapping into this emerging industry with your marketing efforts? If not, the question is “why?”

A recent FTI Consulting press release entitled, “FTI Consulting Survey Shows Tablet Users Willing to Pay for Digital Content“, suggests that formulating a well crafted digital media strategy may offer untapped revenue prospects over traditional media.

The FTI Consulting report reveals that tablet users of all ages are significantly more likely to upgrade their cable or satellite subscriptions compared with non-tablet users. Some groups especially are eager to upgrade their TV subscriptions: 30 percent of tablet users ages 18–24 years and 31 percent of tablet users who earn between $100,000 and $149,000 upgraded their TV or satellite TV subscriptions in order to be able to access increased programming through their tablet. Seventy percent of tablet users who earn between $50,000 and $74,000 and 80 percent of tablet users between the ages of 18–24 years purchase movies on DVD/Blu-ray/VHS or other physical formats and also consume online video. While more than half of respondents have not changed their behavior regarding purchases and rentals of movies because of online access, roughly one-third state they have stopped or reduced their theater going, DVD purchases and/or rentals. The feature most worth paying for among all age groups is content that still is in theaters

If you’re not tapping into the mobile device market, you’re seriously missing out on one of the fastest emerging platforms since social media’s rise half a decade ago. Early adopters of social media reaped rewards by building large followings, simply by being there first.

The same principles apply to mobile device marketing. Get in early, build your audience and benefit from the influx of new users as the technology reaches widespread acceptance.

In my next post, I’ll detail several methods for publishers and affiliates to easily tap into the mobile device market, so be sure to Follow on Facebook, Follow on Twitter or Subscribe via Rss to keep updated on all the latest information.

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