In an effort to make Adsense ads more relevant, Google has announced they will be adding the +1 button to Adsense ads.
Following up on yesterday’s announcement that Google Plus is now out of beta, Google is now pushing the plus +1 envelope further. I just received an email from Google stating they would now be adding a +1 button to Adsense ads :
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In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time. If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog. |
I only have one question for Google about adding the +1 button to Adsense Ads… Why ??
I think the whole +1 competition with Facebook agenda Google launched has already withered on the vine. The +1 button is especially useless because clicking +1 says we like a site, page or search engine result BUT there is NO WAY to click a -1 to say we don’t like something.
As for using the +1 in Adsense to “additional signal to help determine an ad’s relevance”, it seems completely futile to have a +1 without an equally weighted -1 to express irrelevant ads.






