Here’s a follow-up on my post yesterday about Google Adsense Section Targeting. I’ve been testing it out on one of my most active forums where I’ve been experiencing dificulty getting relevant targeted Adsense ads related to the thread or folder content. It seemed the majority of the Adsense ads showing inside threads and folders were irrelevant despite optimization of the dynamic page’s title, meta keywords and on-page keywords. Irrelevant ads mean less clicks which translates to less earnings for ads taking up valuable space.
The question of “how to most effectively target content sections for relevant ads”, I decided a good strategy would be to wrap the Adsense Section Targeting code around the most concise area of keywords for each page on my forum. That area would be the “linktree”, the area of the forum that looks like this…
Forums and blogs have a tendency get indexed more frequently than static sites because of the constantly changing content, so I figured the linktree would be the most logical area that would have the most relevant keywords I’d want to target. I wrapped that area with the Google code and I was suprised how quickly the changes took effect and how my forum threads and folders are now getting perfectly targeted ads. I have to hand it to the Google Adsense team on this modification and I believe will be a big plus for advertisers especially when their ads are being displayed on a dynamic content site.
One Response to 'Targeting Relevant Adsense Ads for Forum Owners'
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Followed your link from DP here, good advice and a nice blog. I’m gonna come back and read more of your blog later, you seem to have alot of experience with forums.